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Key factors in designing effective personalized email marketing for customer engagement
(2023)
The thesis aims to discover the relationship between email marketing, personalization, and customer engagement. Following this, the thesis demonstrates critical elements in designing effective personalized email marketing ...
Developing an effective email marketing strategy through a newsletter for the case company - Jalofoods
(2021)
Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)
Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...

